updownacross is a fashion brand i started in july 2016. i initially started it to escape from the trenches of a failing business i inherited, a struggling garment factory my father started 30 years ago in nyc. i quickly learned how impossible it is to run a domestic garment manufacturing facility in new york city and figured why not start a brand. the opportunity and potential for success would be exponentially higher.

i launched and ran out of funding in 3 months and got depressed.

fast forward to june 2018 where i am relaunching updownacross to be what it should have been since day one: a company that reflects my passions, my values, my mission.

i want updownacross to start with fashion, because i have the resources and goddamit i'm good at it.

i want you to buy my clothes because you recognize the expertise: i am a skilled designer, tech designer, production manager, factory manager, quality control officer, patternmaker, cutter, sewer, presser, merchandiser, stylist.

i want you to buy my clothes because you support my stories, stories about amazing humans doing amazing shit. stories about talented and cultured artists who know the difference between playing the part and being the part.

i want you to buy my clothes because you support my efforts in building a community of good vibrations only: events, pop ups, workshops, conferences, festivals, i want to do it all.

i want you to buy my clothes because you know the difference.

 

thank you for being here.

 

- joann